Data / Data collected October 19–24, 2026.
Do Photographers Show Prices? We Checked 7,657 Websites
We found pricing wording or a link to a pricing-related page in 61.0% of 7,657 US photographer homepage checks. The remaining 39.0% returned neither signal or could not be loaded. A link counted as a signal even when we had not checked the prices on its destination page.
How many photographer homepages had a pricing signal?
| Group | No pricing signal (%) | Sites checked |
|---|---|---|
| All sites we rated | 39.0 | 7657 |
The check looked for two things: price wording on the homepage and links with names such as Pricing, Investment or Packages. Finding either counted as a positive result.
That gives us a useful picture of how photography websites introduce pricing. It does not tell us how much photographers charge, whether a linked page lists a price or how many visitors went on to inquire.
The published aggregates include failed homepage loads in the 39.0% no-signal group. We cannot separate those failures from readable pages with no pricing signal using these files.
How did the result vary by website platform?
| Platform | No pricing signal (%) | Sites checked |
|---|---|---|
| Showit | 49.2 | 1610 |
| Zenfolio | 44.7 | 132 |
| PhotoBiz | 43.6 | 408 |
| Squarespace | 40.4 | 1302 |
| Wix | 39.0 | 1062 |
| Custom/other | 38.8 | 676 |
| Format | 38.0 | 100 |
| WordPress | 33.1 | 1162 |
| Pixieset | 26.2 | 1055 |
Among these platform groups, Showit had the highest no-signal rate at 49.2%. Pixieset had the lowest at 26.2%, with WordPress at 33.1%.
These rows account for 7,507 of the 7,657 checks. The other 150 checks are not represented in the platform breakdown. Percentages use each row's own sample size.
We did not test why the rates differed. A platform's features, the businesses using it and page-loading failures could all affect a homepage check. For a separate look at platform use, see our photographer website research.
How did wedding, family, newborn and portrait sites compare?
| Specialty | No pricing signal (%) | Sites checked |
|---|---|---|
| Portrait | 48.4 | 1456 |
| Wedding | 39.2 | 1963 |
| Family | 37.0 | 3058 |
| Newborn | 32.5 | 1180 |
Wedding homepage checks returned no pricing signal in 39.2% of cases. Portrait checks had the highest rate of the four specialties at 48.4%; newborn checks had the lowest at 32.5%.
The four specialty groups together cover all 7,657 checks. They describe this sample's homepage results, including pages that did not load.
Did the results vary by region or state?
| Region | No pricing signal (%) | Sites checked |
|---|---|---|
| Northeast | 43.1 | 1041 |
| South | 40.2 | 2811 |
| Midwest | 38.4 | 2315 |
| West | 35.0 | 1490 |
The Northeast's no-signal rate was 43.1%, compared with 35.0% in the West: an 8.1 percentage-point difference in this sample.
| State | No pricing signal (%) | Sites checked |
|---|---|---|
| AL | 48.9 | 176 |
| PA | 45.2 | 281 |
| MD | 44.7 | 188 |
| NJ | 44.5 | 182 |
| NY | 44.4 | 135 |
| IA | 44.1 | 136 |
| GA | 43.1 | 332 |
| CA | 42.9 | 203 |
| NC | 42.6 | 385 |
| OH | 41.9 | 334 |
| IN | 41.7 | 266 |
| KY | 41.1 | 124 |
| MA | 41.0 | 195 |
| LA | 40.4 | 136 |
| TX | 38.8 | 206 |
| IL | 38.0 | 300 |
| KS | 37.4 | 107 |
| AR | 36.5 | 115 |
| VA | 36.3 | 333 |
| WI | 35.9 | 276 |
| MN | 35.1 | 208 |
| MO | 34.6 | 188 |
| CO | 34.5 | 261 |
| SC | 34.3 | 213 |
| OR | 34.3 | 166 |
| MI | 34.1 | 279 |
| WA | 34.0 | 324 |
| OK | 33.6 | 131 |
| FL | 32.0 | 250 |
Among the 29 listed states, Alabama had the highest rate at 48.9% and Florida the lowest at 32.0%. The listed states cover 6,430 checks. The remaining 1,227 checks are outside this state table; omitted states should not be read as zero.
Should you put photography prices on your website?
Start with the question a prospective client needs answered before contacting you: is this roughly within their budget?
| Your offer | A pricing format to consider |
|---|---|
| A set family, newborn or mini-session package | State the price and what is included. |
| Wedding coverage that changes with hours and extras | Give a starting price or a typical range, with an explanation of what changes the total. |
| Bespoke commercial or brand work | Explain how quotes are prepared and what information you need. |
| An existing pricing page | Check that visitors can find it from your homepage and get to an inquiry form from it. |
If budget questions dominate your first emails, try making the starting price easier to find and review the inquiries you receive. This study did not compare the outcomes of different pricing approaches.
What should a photography pricing page include?
Give people the price or range, the coverage or session length, what they receive and which extras affect the total. Use the same package names on your website and in your proposals so clients can follow the conversation.
Then check the route from that page to your contact form. Our free website enquiry check looks for visible contact and form signals and includes a walkthrough for testing delivery yourself.
If that form connects to a CRM, our HoneyBook vs Dubsado comparison explains the plans, pricing and setup questions to work through.
How was the research carried out?
The download includes the national row and every platform, specialty, region and state row shown here. Original column names and supplied values are retained, including the no_prices field defined in the method above.
Fair questions
Questions photographers ask.
Do most photographers put prices on their website?
In our 7,657 homepage checks, 61.0% returned pricing wording or a link to a pricing-related page. The remaining 39.0% returned neither signal or could not be loaded. We did not verify actual prices on linked pages.
Should photographers list prices on their website?
A package price, starting price or typical range can give prospective clients useful budget information. Choose a format that matches what you sell, explain what it includes and make the next step clear. This study did not measure which approach leads to more inquiries.
Which specialty had the highest no-signal rate?
Portrait homepage checks had the highest rate among the four listed specialties, at 48.4%. Wedding checks were 39.2%, family 37.0% and newborn 32.5%. These figures include failed homepage loads.
Does the website platform explain the difference?
The rates varied by platform, but this study did not test the cause. Among the listed groups, Showit had the highest no-signal rate at 49.2% and Pixieset the lowest at 26.2%.
What counted as a pricing signal?
Price wording on the homepage, or a homepage link to a pricing, investment, packages, rates or collections page. A link counted even if its destination did not contain a price. The check did not inspect prices sent after an inquiry.
Can I cite these results?
You can quote individual statistics with credit to 2Blokes and a link to this report. Keep the homepage-check definition with the figures. The data license explains permitted uses, and the platform chart has an embed below.